Since 1996

The Color Code and how it all began – Dr Taylor Hartman

Taylor Hartman couldn’t have known he would discover innovative theories of personality that would influence millions of people.

He just knew he had to dig deeper to find the core motives behind people’s behaviour.

Hartman is the founder of “The Color Code” personality theories.

Hartman began thinking about the field of psychology. He found that he loved people and wanted to help them resolve their relationship problems.

Later, as a practicing therapist, he knew that the behaviourism that dominated the field of psychology in the 1970s didn’t go far enough to effectively help him treat his clients.

Hartman concluded that all people are born with one of four personality types, to which he assigns a color. “Reds” are motivated primarily by power, “Blues” by intimacy, “Yellows” by fun and “Whites” by peace.

Each personality type has its potential strengths and weaknesses.

As Hartman began seeing his clients through this new paradigm, he felt he could discern their motives more clearly and help them see what they needed to change.

“It cuts therapy in half,” he said. “You can get better with these tools so much quicker.”

Hartman invites his clients and readers to overcome the weaknesses associated with their personality type and develop strengths not natural to their personality type. He then encourages individuals to develop character and have the greatest motive of all: selfless contribution and service.

“You get to know yourself so you can get over yourself,” Hartman believes.

He believes that no matter how “charactered” (able to gain the strengths of non-innate colors) one becomes, it’s essential to remain true to one’s own core personality. He compares this to the joy of coming home after a vacation. Those who are not congruent, he says, “give up the divine gift of themselves.”

Hartman said the personality theory helps him to be more forgiving. He does not take things as personally as he once did, now that he better understands where others are coming from.

“I love learning other colours’ languages,” he said. “And I just love God for his ability to embrace us on all our different levels.”

DR Taylor Hartman has changed how we see each other by not being fixated on behaviour but understanding the WHY of behaviour. The ‘WHY’ is important!’

The Impact

I will be forever grateful for Dr Taylor Hartman and his discovery of the innovative theories of personality that would influence millions of people. Indeed, my wife and I are recipients of this life changing influence.

On the brink of divorce, having tried many of the personality theories, but to no avail. In desperation, searching the internet, I came upon The Color Code.

It resonated with me, I did the test, I realised what I was doing to negatively impact my wife and immediately made changes, which in turn had positive behavioural changes in Madeleen.
When she did the test, she too realised her negative contribution to our marriage and adjusted. It lifted the veil from our eyes, offering unprecedented clarity and understanding.
The Color Code became our shared language, enabling us to decipher the complex dance of our personalities, identify sources of discontent, and map out the necessary changes for a brighter future.

Our story demonstrates the profound power of the Color Code, a tool that can heal fractured relationships and guide couples from the brink of divorce to a place of deep understanding and harmony.

I am grateful that Dr Taylor Hartman discovered these theories. It has been guiding light for my wife and I and afforded us a beautiful relationship of understanding and patience. It is a blessing to impact the lives of many as I share these truths with others.
Join us on this transformative journey, discover the magic of the Color Code, and witness your marriage and other relationships shift from darkness to radiant light.

DR Taylor Hartman: “All life is about Relationships!”